Natural Corporate Management

All business actions and traits-such as the pursuit of profit, the hierarchical organization, competition with market rivals, technological innovation, and executive decisions-are an outcome of natural evolutionary processes enabling the firm to adapt and survive (or not) in its ecological niche. Natural Corporate Management (NCM) uses natural processes to manage a business firm, especially the large, complex, modern corporation.

TABLE OF CONTENTS

Introduction
1 The Big E: ENERGY
2 The Big L: LIFE
3 The Big D: DARWIN
4 The Big G: GENE
5 The Big H: HOMO
6 The Big B: BRAIN
7 The Big S: SYMBOL
8 The Big O: ORGANIZATION
9 The Big M: MARKET
10 The Big C: CORPORATION


A READERS GUIDE, MANAGEMENT APPLICATIONS,
AND NEW RESEARCH UPDATE is available free of charge
for buyers of Natural Corporate Management.
This Guide identifies the main ideas of each chapter, gives practical examples of how managers can apply the ideas, and provides a research update since the book was published in 2012. The Guide is useful for students, faculty, researchers, and managers.

Click here to order “Natural Corporate Management”
from Greenleaf Publishing

For a free downloadable PDF, click NCMReadersGuidePDF


NCM:  REVIEWS

Review by S. Gove, Virginia Tech

Review by Timothy Fort, Kelley School of Business, Indiana University


NCM:  REFERENCES

Extensions, applications, and commentary on Frederick’s naturological approach
Basic Theory and Applications by Selected Authors