The Supreme Court's decision granting more leeway for corporate political advertising (Wall Street Journal, June 26, 2007) may be less alarming than some observers believe. In the 1980s, two colleagues and I studied the effect of Public Policy Ads in the presidential elections of 1980 and 1984. Our results may surprise you because the ads were mostly about corporate image and reputation, not about the candidates Reagan, Carter, and Mondale. Of course, it's possible that broadcast ads may carry a bigger wallop than the print ads we studied. For historical perspective, check out our research findings, which are reproduced here in full text.
"Reagan versus Carter and Mondale: Toward a Theory of Corporate Public Policy Advertising"
“Europe’s Take on Business Ethics” A Content Analysis of Business Ethics: A European Review
“How to Get Published (and Tenured): A Model”
OK, enough formality. Here is where I let it all hang out—opinions and viewpoints of my own, unrestrained and unfettered by maniacal editors, picky reviewers, and politically correct censors. A bit like a coffeehouse conversation with a friend. The latent double-entendre of calling this Pure Bill is intentional, so you can decide whether Bill should be spelled with a “u”. Your responses and comments—pro and con—are welcome. Send them to: billfred@katz.pitt.edu . And stay tuned for new postings.
COMING ATTRACTION!!!
“Dueling Duos: Darwinians and the Devout”
By William C. Frederick
A Compendium and Critical Commentary on
Diverse Views about Evolution and Religion
(Don’t hold your breath. It will take me a while. Besides, I must dodge the bullets.)
©2008 www.williamcfrederick.com
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